Posts tagged entrepreneurship
Posts tagged entrepreneurship
En este evento, varios emprendedores contaban sus experiencias construyendo su MVP. Cada uno de ellos se encontraba en distintas fases de desarrollo con su producto, por lo que resultó enriquecedor ver diferentes puntos de vista.
Uno de los momentos más interesantes del debate se produjo a raíz de una pregunta de Pilar sobre si habían pensado la estrategia para monetizar su producto y si ya lo estaban haciendo. Resultó curioso ver cómo sorprendió la pregunta ya que hasta ese momento no se había hablado sobre ese tema.
Desde nuestra experiencia, entendemos el MVP como el mínimo conjunto de funcionalidad necesaria que tiene que tener tu producto para ganar dinero. Desde el primer momento, tu producto tiene que estar enfocado a generar ingresos, es la manera más rápida de reducir la incertidumbre sobre si tu modelo de negocio es viable.
Construir algo. No os centréis en vender una idea sino en vender un producto.
In this event different entrepreneurs, with an idea or a running business, present it to a group of investors that will give feedback to the startups.
A common theme that I saw in many of these presentations and business ideas was the fear of shipping. Let me explain that a little bit.
You have an idea and you have the will to transform that idea into a reality. That is a great step already. You ask some friends and family (hopefully the most critical amongst them) to validate, at this very early stage of your ideation what they think (you never know, you might have gone totally insane).
At this point most people will tell you to do some market research to get some numbers and get a feel of how plausible the idea really is and how much market you’ll be able to target with it.
Although this is not, per se, a bad idea (it is always good to know if you are the only person in the world who would like to see a business like that in the world), I think it is a waste of your time and resources (money) most of the time.
You see, having the idea is the least of your problems, I have many many times a day, you must transform that idea into a reality as soon, as cheap as it takes.
You can only validate an idea when your target market can play with it!
Sadly many entrepreneurs don’t act that way. They are careful, they try to validate every single step they do before they do it. Being overly cautious is not a good idea when talking business, it will lead you nowhere, or at the very best will make you give up or burn your available investment in no time.
No matter if the idea is great or not, not shipping will render your idea useless!
My advice to most people with an idea is to go ahead and do it (unless it is a really crazy one; although sometimes those crazy ideas happen to be the most interesting ones). Having a startup, trying to bring an idea to live, is a hard business.
You have to set yourself up to fail as fast as you can with the validation of real usage and not by theorizing about it.